VIIA Hemp

THE MISSION Create hundreds of varied, far-reaching, colorful, strategic static and animated ads for ultra-delicious, beautifully-formulated VIIA Hemp gummies. My role: Use a variety of tools (Photoshop, Nano Banana, Figma, Canva, my phone camera, and global brand assets) to mix it up, targeting a variety of audiences—starting with an older crowd—while winning over new, younger ones with awareness and promotional ads. Take one idea and run with it while dodging Meta’s red-flagging bots while hitting multiple demographics while telling a compelling story while avoiding fatigue. Repeat, repeat, repeat. My contribution: I created templates and a visual language for VIIA’s paid media which then informed how we spoke about products on site and via email. High-volume storytelling loosened us up as a brand and opened us to new ways to talk about our product line. My wins: Increased conversion rates and high ROAS! We beat out our Black Friday sales with our 4/20 promotion, our highest-sales day of 2026. Mass production and templating of high-quality, impactful visual messaging which only served to reinforce brand integrity in a skeptical market while enabling easy, efficient flexibility.