BANANA REPUBLIC

THE MISSION  Carry the Banana Republic campaign torch into site, email, social, print, affiliate, and paid channels using animations and eye-catching still imagery. Bonus points for maintaining brand integrity and narrative while phasing in and out of promotional and sale periods. My role and contribution: Use Figma, Photoshop, Illustrator, and InDesign to build and support monthly campaigns on Banana Republic’s site and through CRM, banners, paid media, and affiliate presence. In a collective effort to lift the brand out of perpetual discount mode, part of my role was to build more standout sale and promotional assets in contrast—yet very much complimentary—to standard-channel sales. I created a more sophisticated way for us to dip into discount periods while we focused on a push for increased full-price sales. My wins: It worked! My Friends & Family campaign assets contributed to a 19% increase in sales relative to the previous year. This followed a consistent trend of improved conversions via email and paid media for which I created seasonal templates and lockups. We saw standard channel sales grow alongside promotional sales with every launch, which was the key aim of my contribution.